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dell dddd dumb

Before any investment in a company I try to do business as a consumer with that company. Balance sheets can only tell you so much about the "true" story of a business. When the option came up to buy a new laptop for my wife I thought, Dell stock has been interesting to me for some time, let's give them a go.

Let me tell you, it wasn't pretty. After going through far too many pages and a number of strange web errors on the dell site my order was lodged. Content to write off these bizarre website errors I went over to the track order page. To my surprise I discovered my estimated delivery date for an off the shelf, uncustomized, mass manufactured, laptop was over a month away. I couldn't believe it, I could walk 5 mins from my office to a local computer store and pay the same price for a laptop and walk out that day.

I set about to cancel my order right away. Sent an email, no response. Phoned, and finally after sitting on hold for more time than I would like to admit I was put through to a call center where I was able to cancel my order. I did a bit of reading around the web to see if I was the only one who had encountered this, nope.

I am left wondering, what is dell's sustainable competitive advantage?

  • Easy order- nope.
  • Great service- nope.
  • Great selection- nope.
  • Fast Delivery - nope.
  • Great prices - nope.

Sorry Dell, not going to buy a laptop from you again, and not going to be buying your stock either.

This article was written by buyingvalue. If you enjoyed this article, please vote for it by clicking the Buzz Up! button below.