The Dow Jones Industrial Average recently closed above 17,000, a historical record and milestone. Consequently, the question at the forefront of every investor’s mind has understandably been raised. Has the market now become dangerously high and therefore destined for a crash? The truthful answer to this important question is that nobody can know for sure what the stock market might do over the short run. On the other hand, just because the stock market as measured by the Dow, or individual stocks for that matter are at alltime highs, it does not necessarily follow that they are dangerously overvalued at the same time.
Investors are best served when they understand that there is a significant difference between price and value. In this regard, there are several possibilities that could be true when a stock (or an index) is trading at an alltime high. For example, if the company’s earnings have grown faster than its price, the company can actually be undervalued or fairly valued at the same time. Conversely, if earnings growth has not kept up with price, then it is quite possible that the company is truly overvalued. However, the point is that a high price alone does not necessarily indicate high valuation.
I consider this one of the most important principles of investing that all too often goes ignored. In my humble opinion, measuring price without simultaneously measuring its relationship relative to earnings (fundamental value) is a job half done. Unfortunately, most investors have only price charts to examine, as depicted by the following Dow Jones Industrial Average graph from Yahoo Finance. Based on this graph alone, it is clear that the Dow Jones Industrial Average based on price alone is clearly at an alltime high. However, it is not clear from this price graph that the Dow is simultaneously overvalued.
Moreover, it’s important to also recognize that this index is comprised of 30 constituents spread out over 9 broad sectors. Of the 30 Dow stocks there is one in the Materials sector, 2 in the Energy sector, 5 in the Industrial sector, 4 in the Consumer Discretionary sector, 3 in the Consumer Staples sector, 4 in the Healthcare sector, 4 in the Financial sector, 5 in the Information Technology sector and finally 2 in the Telecom sector. But most importantly, each of these individual companies is trading at their own distinct and specific valuation.
The Relative Valuation of the 30 Dow Jones Industrial Average Constituents
The S&P 500 and the Dow Jones Industrial Average are the two most commonly considered proxies for evaluating the overall level of the stock market. What I like best about the Dow is that it only contains 30 stocks. Consequently, it is very easy to evaluate each constituent in order to gain a more comprehensive view of the specific valuation of each. Utilizing the earnings and price correlated F.A.S.T. Graphs™ research tool I examined the actual individual valuation of each of the 30 Dow Jones’ stocks. My objective was to gain a truer perspective of whether Dow 17,000, an alltime high, really suggests that the market is overvalued.
What I found was quite interesting. Based on the relationship of earnings to price, I found 15 of the Dow components, or half of the index, to be fairly priced based on earnings yield, and the other half to be fully valued and a few moderately overvalued. However, the true value of my research effort was through the individual fundamental analysis of each of the specific companies making up the Dow Jones Industrial Average.
Therefore, in order to provide the reader a clearer and more detailed perspective, I offer the following fundamental analysis of each component in graphic form. Since each of the 30 Dow components are widelyrecognized, I have added only a short business description on each courtesy of Standard & Poor’s Capital IQ. For those not initiated in how to interpret the fundamentals analyzer software tool, I offer the following link to provide a simplified explanation of how to interpret a FAST Graph.
Portfolio Review: 15 Fairly Valued Dow Constituents
The following portfolio review lists 15 Dow constituents that I consider fairly valued based on earnings yield. In my opinion, the true value of analyzing valuation based on P/E ratios is through the understanding of the earnings yield that the P/E ratio represents. Simply stated, the inverse of the P/E ratio (pricetoearnings ratio) or the E/P (earnings to price ratio), calculates the investor’s yield derived from the total earnings of the company.
A simpler way to look at this is to think of the earnings yield as the return on your investment that the company’s operating success provides if you owned the entire business. Obviously, passive investors in a publicly traded company cannot expect to receive all of the company’s earnings as a return. On the other hand, since each Dow component represents highprofile largecap dividend paying stocks, each company’s earnings represent the source of dividends. Therefore, and if for example, you are a retired investor desirous of a dividend yield of 2% or better, the company’s total earnings yield should be high enough to support that dividend.
Personally, and as a very general rule of thumb, I like to see an earnings yield that is at least twice the company’s dividend yield, and even better, triple the company’s dividend yield. Consequently, I consider an earnings yield in the range of at least 6% to 7% as my minimum threshold for a bluechip largecap dividend paying stock. Mathematically, this implies a P/E ratio of 15 or lower. In other words, if I pay $15 (a P/E ratio of 15) for each dollar’s worth of a company’s earnings, my earnings yield is 6.67% (15 /$1=6.67 % earnings yield). This is but one of many reasons why I consider a P/E ratio of 15 to represent a reasonable or fair value for most largecap dividend paying companies.
The following portfolio review lists 15 of the 30 Dow stocks that offer an earnings yield of 6% or better (green highlighted column). For those companies on the list that offer earnings yields slightly less than that, as a stickler for fair value I would patiently wait for a modest pullback before I invested. On the other hand, a 6% earnings yield for a quality company might be close enough for government work as the saying goes.
That second column on the portfolio review is the 10year EYE ratio (earnings yield estimates versus the 10year Tbond). This is simply another valuation benchmark that compares expected (based on current earnings estimates) cumulative total future earnings in comparison to the cumulative total future interest payments currently available from a 10year Tbond. Since the latter is virtually guaranteed, and of course the former comprised of significant risk, I like to at least believe there is an opportunity for greater rewards associated with taking that risk. Consequently, the higher the EYE ratio, the better I like it. Although all the other columns on the portfolio review are important valuation checks, they should be selfexplanatory.
In summary, the portfolio reviews presented below provide simple valuation metrics for each company in the group. However, since as I like to say “the angels are in the details” I will present each portfolio review company with two historical fundamental focused graphs, followed by two graphs based on consensus forecasts from analysts. My goal is to provide the reader with a more comprehensive view and understanding of Dow 17,000, and what it might mean for the index going forward.
Company by Company Fundamental Analysis: 15 Fairly Valued Dow Constituents
For brevity’s sake, I will let the following historical earnings and price correlated graphs followed by forecasting graphs speak for themselves. However, a few comments on interpreting what the graphs are representing are in order.
Historical Graphs
The first graph in each series plots each respective company’s earningspershare record since 2010 (the orange valuation reference line and green shaded total earnings area). I chose this specific timeframe because it was post the Great Recession which I feel represents each company’s earnings power under a more normal economic environment.
The orange line and the dark blue line on each graph represent important valuation reference lines. The orange line represents a theoretical fair value P/E ratio that is calculated based on the respective company’s earnings growth rate. The dark blue line represents a reference line that depicts the valuation that the market has typically applied to each respective company over this timeframe (Normal P/E Ratio). It’s important that the reader understands that these are valuation reference lines that are presented to aid with the analysis of fair value.
Dividends are expressed in two forms. The pink line on the graph plots dividends per share for each year and serves the dual purpose of graphically illustrating the company’s dividend payout ratio (the green shaded earnings area below the pink line). The second form is the light blue shaded area above the orange line which indicates dividends after they have been paid out to shareholders from earnings. Note that since this blue shaded area is attached to the earnings line, a drop in earnings in any year could provide the illusion that dividends are cut when in truth they are not. This can easily be determined by examining the pink line.
The second historical graph presents each company’s total return performance associated with the earnings and price correlated graphs. However, both components  capital appreciation and dividend income  are presented separately in order to evaluate the contribution from each. The Total Annualized ROR plus Dividends Declared (not reinvested) provides the final total return calculation. For perspective, the returns are also compared to the S&P 500.
Forecasting Graphs
Following the historical graphs are the “Estimated Earnings and Return Calculator” based on consensus analysts’ estimates as reported by Standard & Poor’s Capital IQ. This graph includes several separate estimate items. For most companies a specific estimate is provided for the current year and up to three years forward, with the remaining years on the graph simply extrapolating the longterm growth forecast. It is suggested that the reader focuses on estimates for the current year and one year forward as they are likely to be more accurate and reliable.
The final forecasting graph is the “10 YEAR EARNINGS YIELD ESTIMATES” table. Simply stated, this table reflects the previous graph in numerical form. For purposes of this article the most important column that the reader should focus on is the “Earnings Yield” column. This shows the current earnings yield as well as potential future growth of earnings yield based on consensus estimates.
Summary
Even though the Dow Jones Industrial Average recently broke through the 17,000 barrier representing an alltime high, it does not automatically follow that it is dangerously overvalued. 17,000 is just a number representing the sum of the component prices divided by a divisor. As such, it is, in essence, a reflection of the price of the 30 Dow components. However, in order to determine valuation, it must simultaneously be measured relative to the earnings power (fundamental value) of each component.
The 30 earnings and price correlated graphs of each of the 30 Dow constituents was presented in order to provide a clear perspective of price related to fair value based on the earnings power of each company. The objective behind this exercise was to provide the reader a more comprehensive perspective and understanding of the relative valuation of each component in order to establish a clearer point of view of the current state of the stock market as represented by the Dow Index.
Conclusions
Based on a fundamental analysis of each of the 30 Dow components, it has become clear that the Dow is not as high as it looks based on the fair value of its constituents. No less than half of the 30 Dow stocks are currently trading at reasonable valuations based on each company’s earnings power. There are a few Dow components that appear pricey today. Yet even though the index is at an alltime high, there is still an amazing amount of value to be found within the group.
Disclosure: Long TRV,IBM,CVX,CSCO,PFE,T,WMT,UNH,VZ,MSFT,INTC,GE,MCD,UTX,CAT,JNJ,PG,KO,V at the time of writing.
Disclaimer: The opinions in this document are for informational and educational purposes only and should not be construed as a recommendation to buy or sell the stocks mentioned or to solicit transactions or clients. Past performance of the companies discussed may not continue and the companies may not achieve the earnings growth as predicted. The information in this document is believed to be accurate, but under no circumstances should a person act upon the information contained within. We do not recommend that anyone act upon any investment information without first consulting an investment advisor as to the suitability of such investments for his specific situation.
This article was written by Chuck Carnevale. If you enjoyed this article, you can read more of his articles here.
Fundamental or Technical

Most investors fall into one of two categories. Some consider themselves
Fundamental Analysts while others consider themselves Technical Analysts.
Each gro...
28 minutes ago
Great post D4L. Always nice to see a quantitative analysis rather than pure speculation. Even with a few components overvalued, there are still buying opportunities we can take advantage of. Thanks for the post, Sam
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